Where to shop in Queenstown for unique and fabulous clothes

Written by: Stephanie Johnstone on 21st May 2017

Queenstown boutique fashion2


If you’re one of those kids who’s always doin’ their own thing, then we'll
assume you like your fashion the same way.

And why not? Who wants to look the same as everybody else? The good news is that a visit to Queenstown doesn't have to mean fashion-death-by-chain-store.

Unless you've been living under a rock, you will have noticed how much Queenstown has grown over the last few years. Inevitably, this has brought with it plenty of chain stores and dodgy souvenir shops. The arrival of homogeny is a side-effect of growth, but hey, it takes all types, right? Yes, there’s Starbucks but there’s also Queenstown’s most beloved independent coffee shop, Vudu. And yes, you’ll find McDonald’s and all the rest of the big name fast food franchises, but take a walk through the CBD and you’ll also
find an endless supply of local restaurateurs doing good things.

It’s the same story for shopping in Queenstown. There are plenty of familiar franchise names, but there’s also some real finds. If you prefer your own style and fashion fads bore you, then here's your list of designer, boutique and unique clothing shops in Queenstown.

Decode - 13 Camp Street

Decode has been around since 2005 and has never wavered in its commitment to delivering edgy, funky clothing for women. Decode supports emerging designers, so you’ll always find something fresh. Alongside the eclectic designs, you'll also find edgy boots, funky one-offs and a tasteful selection of homewares, soft furnishings, lighting, jewellery and objects of beauty. The majority of the unique collection is sourced from New Zealand.

The Decode team have many years in the industry, so you can expect honest
and educated advice.

Angel Divine - 3 Searle Lane

Angel Divine is a Queenstown fashion institution. First opening in 1997, Angel Divine is where the locals go to find something out of the box. The high-end boutique stocks New Zealand and Australian fashion labels including Zambesi, Nom*d, Company of Strangers, Deadly Ponies, Kate Sylvester and many more. Angel Divine owner, Natalie Newlands, is a talented designer in her own right, her collection New Lands is available in the store. Worth checking out.

Rockies - 49 Beach St

Let’s not forget the kids. If you want to take something special home for your little ones, Rockies is the place to go for fun, high-quality kids clothing and shoes. You’ll find something for newborns right through to teenagers. There’s also a good range of snow gear.

Rockies stocks a range of labels including Minti, Munster, Huxbaby, Billabong, Roxy, North Face, as well as footwear from Converse, Vans, Skechers, Emu and Bobux. 

Issimo - 1 Searle Lane

If your personal motto is that you can never have too many shoes, then get yourself to Issimo on Searle Lane. Issimo sources the best shoes from Italy and around the world and delivers them to little old Queenstown. The men's and women's range includes Donna Carolina, Ixos, Oxitaly, Rebecca Balducci, L.K.Bennet, Vivienne Westwood, Deisel, Timberland, Dr Marten, Birkenstock and many more.

Walk In Wardrobe - 34 Shotover Street

Walk In Wardrobe is pre-loved fashion with an edge. The talented team has a keen eye for selecting the best garments from designer labels in excellent condition. It’s a smart way to pick yourself up something special at a fraction of the cost. The quirky store in the Beech Tree Arcade is surprisingly easy to shop as garments are arranged by colour and style making it a breeze to find
something that matches your unique style. Don’t disregard the second-hand clothing option until you’ve visited Walk In Wardrobe.

Author: Stephanie Johnstone

Stephanie Johnstone